3 Minute Read: Redefining the Human Work Experience
Over the course of the year, the Unified Communications (UC) industry has undergone incredible shifts. Players have transitioned from being hardware to software centric, strived to acquire their competitors, and restructured their sales and channel models. The tumultuous nature of the market is a huge indication the industry recognizes that there is a need for communications and collaboration technology that enables teams to easily work together regardless of location.
Recent announcements from Unify, Cisco, BlackBerry, IBM and Facebook demonstrate tremendous momentum in the industry. UC industry players are joining the New Way to Work (NW2W) party. The “New Way to Work” (#NW2W) has been part of Unify’s strategy, branding and messaging since October 2013, and we are pleased to see others joining in the conversation.
Organizations are understanding that today’s workers want to work where and how they want, with technology as the enabler that makes it easy and seamless for them to do so. In fact, Unify’s New Way to Work research* shows that 94% of the most successful teams include remote workers, and 43% of employees surveyed would take flex work over a 10% pay increase**. The New Way to Work isn’t coming—it’s here. And organizations that don’t get onboard stand to lose their best talent.
This is why Unify has been focused on the human element of collaboration and communication since day one. We see the industry remaining too focused on the technology and hope others will join us in our intense exploration of the complexities of the human condition as it relates to the New Way to Work.
The science and the art of the NW2W isn’t about tacking bells and whistles on to existing products, cobbling together acquisitions, or swapping from one technology platform to another. Rather, it requires thoughtful innovation to develop new technology from scratch, with a completely fresh view of how people work, how they can optimize productivity and, ultimately, introduce joy into the process.
Leading this New Way to Work conversation since our rebrand in October 2013, Unify has had the foresight to map technology to the work habits of today and tomorrow’s professionals by starting with humans—not technology. Workers shouldn’t be forced to adapt to multi-modal systems that interrupt their workflow. Gone are the days of “Frankensteined” and fragmented solutions where people waste time switching between disparate, unconnected apps in order to collaborate simply because the provider is so deeply invested in prior acquisitions that sewing together the investments becomes their strategy.
Developed after two years of extensive research with frog design on the human work experience, Circuit was created from scratch—a technology “tabula rasa” focused solely on how humans think and work. In creating Circuit, we stepped back and took a look at the way people work and the role that technology could play. Circuit was the result, combining art and science to work like the human brain does—through associations. It presents a completely fresh view on how humans work and a radical shift in the human work experience.
We’re proud to lead the industry in enabling the future of work. We’re looking forward to seeing where this new industry category for the New Way to Work goes, and the role that technology plays.
What is your definition of the New Way to Work? Are you living it? What are you looking for in your workplace technology? Tell us about it on Twitter @UnifyCo #NW2W.