Unify Blog

Millennials are the most mobile generation ever, which is fundamentally changing the way work happens.  Technology has ended the nine to five workday, while millennials have companies rethinking flexibility, meetings and office spaces.

In this infographic, we examine just how deep their relationship with mobile goes and how equally deep an impact their dedication (and reliance) to mobile technology has on the workplace.  Read more ›

Posted in Millennials, Mobile Working, New Way To Work

I’m a #anywhere worker. Put simply – I work where I want to work to do what I need to get done – and where my team needs me to be. The location just isn’t a factor – it could be coffee shops, home, office, motorway services etc… I do find myself an expert on the various free wifi spots which thankfully seem to be increasingly ever present.

And I know that I am not alone.. Read more ›

Posted in Mobile Working

It’s never been a more exciting time to be a marketer. Digital has opened up a world of possibilities of how to target and reach more prospects and content is just getting smarter and smarter. But that does add to a whole lot of noise – and it takes a lot to get noticed.

We’ve made great strides so far and harnessed the reach that digital gives us; and I’m incredibly proud of that. But we’re still a very young brand – not even one year old. We owe it to all our stakeholders to do what it takes to be heard, and if that means going head to head with the competition, then we’ll do it.

So, at Unify, we’re doing exactly that. We are launching a digital ad campaign that challenges the market to think about Unify when considering our competition. We’re going bold, we’re taking a risk, in short – we’re done being ethereal and abstract. We’re going to get scrappy because that’s what it takes to cut through the noise.

Over the years, many great brands (Avis, Pepsi, VW, Dockers, Virgin Atlantic) have taken on their competitors (Hertz, Coke, Ford, Haggar, British Airways). Their motivation, like ours, was to cut through the noise and get noticed. Those ads worked because the claims they made were honest. And, that’s why our new ads will work too: every claim we make is backed by 3rd party analysts. Read more ›

Posted in Executive Blogs

At Unify, we don’t treat mobility as an add-on; we transform how employees communicate by seamlessly integrating mobility into collaboration applications and communications tools. And what’s even more important, we do this on the employee’s chosen device, creating a more agile, productive workforce.

Supporting the newest trends of workforce mobility and consumerization, I am proud to share that OpenScape UC Mobile is now available for Windows Phone 8 supporting Microsoft’s newest line of mobile devices.

OpenScape UC Mobile is a single mobile client that brings together OpenScape’s most comprehensive UC and FMC capabilities into a single user experience. It intuitively places a wide range of sophisticated unified communications capabilities enabling employees and teams towards the New Way to Work #NW2W.

OpenScape UC Mobile application is ready for download to Windows Phone 8 via the “Windows Phone” app-store. Click here to download

Posted in Mobile Working, Technology, Unified Communications

In my last post, I talked about Digital IQ—the measure of how effectively companies wield technology to improve processes and drive innovation. Digital IQ impacts far more than just web sites, social, and what others see in the shop window—it has an effect on every aspect of a business from its customer service to marketing to finance. To illustrate my point, I caught up with Andre Schiffer, our chief human resources officer who recently led an investment in a online Human Capital Management (HCM) system—and is now using it to drive consistency and productivity.

Andre and I talked about the growing role HCM is playing in functions like talent acquisition, performance management, and yes, succession planning. By far, though, he was most excited about its ability to provide Unify with 24×7 organizational transparency and greater employee productivity.

At Unify, our talent is increasingly decentralized and global. In our ever changing world, we need dynamic reporting—and people like to know where they fit. But, without an accurate, up-to-date picture of our workforce, we can’t fully utilize it, putting an effective limit on productivity and innovation. Read more ›

Posted in Executive Blogs

More employees than ever are working away from the office, but that doesn’t mean they have to stay far from their coworkers. As the trend toward telecommuting is beginning to reshape our work days, taking a few simple steps can ensure employees who connect remotely stay connected.

Since 2005, the number of employees who work from home has grown by 80 percent, and by 2016, it will increase another 21 percent to nearly 4 million, according to a 2013 study by Global Workplace Analytics.

The growth of remote employees and virtual teams provides both workers and companies with more flexibility, but it also creates some challenges.

“Communication on virtual teams is often less frequent, and always is less rich than face-to-face interaction, which provides more contextual cues and information about emotional states — such as engagement or lack thereof,” wrote Michael Watkins of Harvard Business Review. “The only way to avoid the pitfalls is to be extremely clear and disciplined about how the team will communicate.”

Here are three ways to rise above the challenges and make remote employees feel more connected. Read more ›

Posted in Mobile Working, New Way To Work, Virtual Teams