Unify Blog


Amplify collective effort. Dramatically improve performance.

Every organization is looking to maximize its assets in times of tough economic conditions. It’s time to revisit a core asset that underpins all of your results – teams. Teams, and the people that make them up, are the seminal asset that drives your organization’s results. And while this may not be new news to you, what is new is that the landscape of technologies that surrounds your people and enables your teams has radically changed. These technologies are very likely impeding your team performance today – yet, if organized and harnessed, they offer the potential to dramatically improve performance.

“Teamwork remains the one sustainable competitive advantage that’s always been largely untapped” – Patrick Lencioni

A short time ago the standard technology kit for workers included a desk phone, laptop, and mobile phone. Call me. Send me an e-mail. Have a conference call. That’s it. That’s your team enablement. Over the last few years the opportunities to connect and share have exploded with social media – or rather social medias (Facebook, Twitter, Xing, Slideshare, YouTube, Google+, LinkedIn, Digg, Flickr, Pintrest, etc.) as well as the onslaught of portals (e.g. Yammer), collaboration exchanges (e.g. DropBox), screen sharing technologies (e.g. GoToMeeting and our own OpenScape Web Collaboration). We now have so many places to connect – we’re losing our connection. Just checking in once a day can take all day. These technologies offer limitless potential, but because they are so disconnected, they are actually limiting your organization’s potential – not unleashing it.

The facts:

79% of workers report working as part of a virtual team frequently

43% of users feel frustrated and overwhelmed by team collaboration and communication technologies

Our vision: amplifyTEAMS

First, we need to make a change – and not just us – our industry. Communications technologies cannot be about a “port” or making a connection from one person to the next. The focus must shift entirely to the “people” and the ecosystem of technology that surrounds them. The goal is to organize networks of connections and the vast amount of information within, for a person, especially a person working within a team. Our vision has 5 pillars that you will hear much more about in the coming weeks. The pillars: Vibrant Conversations, Thought Trails, Be Seamless, Focus, and Go Beyond set the stage for a bold new direction for our industry that offers the potential to affect people, teams and the performance of every organization. amplifyTEAMS is the vision to unlock your organization’s potential.

Please download our new white paper for more information by clicking here. And please drop back in and let me know what you think.

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9 comments on “amplifyTEAMS
  1. George Despinic says:

    Where do I sign up? Even though I work for a company that has the latest and greatest Unified Communications and Collaboration tools on the planet, I still feel as though the teams that I work with haven’t unleashed their full potential. Siemens Enterprise Communications is the only vendor that truly understands the communication and collaboration issues that many organizations face and is the only vendor that has the people, the solutions, and the conviction to deliver on the vision of amplifyTEAMS.

  2. Ben Brümmerhoff says:

    What I understood is that amplifyTEAMS is all about people. That´s a great story and makes absolute sense to me. So count me in but please share more information on how to amplify our SEN troops first (refer to our strategy on a page and high performance organization). We surely have to change and drive this change. So we need our troops on board and ensure all singing teh same song

  3. Jeff Vail says:

    @Ben – that’s what we’re after! Exactly. We will amplify our own collective efforts as we move to help customers with the same. Stay tuned for more.

  4. Dominik Petek says:


    I really like that concept as we definetly need to change from pure port business to the next level of an integrated value add provider for the individuals in our end customer organizations.
    You rightly said it will impact our business and this is the point which interests me most.
    Can you share some details on the business plan or business case how this campaign will contribute towards sales figures and in the end the associated costs with that campaign during the course of the next actions.


  5. Raj Munusamy says:

    You are absolutely right, Jeff. Team performance is ignored, albeit the billions and billions invested in People and Processes across Industries — globally! Why? Could it be because Enterprises just don’t have the tools to measure the outcome? Performance Management, today, revolves around the individual, a Business Unit/Dept, and the Enterprise. There are well developed tools to manage these. The same is not true in Managing Team Performance. I totally agree this needs deeper attention in the business world. As teams become increasingly mobile, it gets harder to manage their performance. Phones (mobiles included) and email certainly connect such teams, but do not necessarily allow them to amplify their collective effort, as you correctly point out. These teams need more…

    I believe that it is the responsibility of every progressive Enterprise — Public or Private, to ensure that every team is fully enabled with communications and collaboration solutions, that empowers them to contribute effectively to Enterprise/Business goals.

    Why would any business leader not want this? Why let “43% of users feel frustrated and overwhelmed by team collaboration and communication technologies”? Does this mean almost half of the workforce is not operating optimally?

  6. Thomas Schneider says:

    This is a great campaign with very good preparations we can easily share and communicate. Driving this, it will broaden ways how we position Services. We need to asure, the messaging gets implemented fluidly into all persons being in contact with customers. An additional good starter could be, making a web training mandatory, i.e. bundled with a cetification.

  7. Seda Oencel says:

    I’m proud that we now have a ,for me logical and for our customer understandable, vision.
    I’ll help to bring that in my team and all other units that I am working with.

    I think the most important thing is to enable the people to use power that we deliver.
    They will be satisfied.

  8. Nikolaos Tsakalakis says:

    That’s a good move, towards the right direction, however, all these seem abstract to me. What are the specific actions that the company should take in order to bring people of the company closer?

  9. Jeff Vail says:

    @Nikoloas…I’d put it this way…

    An average organization today has dozens of communications systems and dozens of others their users are taking advantage of on their own. It’s frustrating and overwhelming for users and hurting productivity. We have a vision that will bring harmony and maximum efficiency – it will dramatically change the way people work together and win. But as you asked – what can you do today?

    1) Deploy a unifying communications platform. One that is able to connect all the forms of communication that the organization is using. One that will provide a communications cockpit for users. One that is open to integrate seamlessly with future develops in technology.

    2) Deploy unified communication applications to achieve a high degree of user connectivity and consistency. This includes presence, one number service, integrated web collaboration, integrated IM, and conferencing. This will make every user more productive.

    3) Find your critical moment of truth as an organization and concentrate your communications improvement there. It’s where you’ll get the best return. Whether it is at the checkout counter in retail, or during the customer pitch for new business – where your business succeeds or fails. This is where you should start when it comes to improving communications with advanced tools.